PSYC276

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PSYC276

Psychology of the Consumer PSYC276 SP

Section	Class Size	*Available	Times	POI	Prereq
1	30	3	Times: .T..... 7:00PM-10:00PM;	Yes	Yes

*The number of spaces listed as available is based on class seats open for the Blue Add phase of registration. Some seats may be taken in previous phases while others may be held out for subsequent phases of registration. (Last Updated on Tue Aug 10 05:00:21 EDT 1999 )

This course examines the field of consumer behavior, an area of applied psychology that focuses on understanding all aspects of our involvement with the products and services of everyday life. To illuminate what people will buy, use, or consume, consumer psychologists draw on an array of disciplines: social psychology, research design and analysis, perception/cognition, among others. In this course, some of the relevant social psychological theories and empirical studies that illuminate consumer behavior are explored. Topics such as attitude formation, persuasion, conformity, and leadership are considered. Special emphasis in the course will be placed on how actual companies make use of consumers' opinions to shape products that satisfy their needs and wants.

MAJOR READINGS

To be announced.

EXAMINATIONS AND ASSIGNMENTS

Mid-term and final based on the textbook and supplemental readings, and a small consumer research project.

ADDITIONAL REQUIREMENTS and/or COMMENTS

This is an elective course in Social Psychology. Unless preregistered students attend the first class meeting or communicate directly with the instructor prior to the first class, they will be dropped from the class list. NOTE: Students must still submit a completed Drop/Add form to the Registrar's Office.

COURSE FORMAT: Discussion Lecture

REGISTRATION INFORMATION

Level: UG Credit: 1.00 Gen Ed Area & Dept: SBS PSYC

Prerequisites: PSYC101 or PSYC105 or PSYC260

Section 01: Braddon, S; Times: .T..... 7:00PM-10:00PM;; Grading Mode: A/F; Registration Preference (1 high to 6 low, 0=Excluded) Sr: 2, Jr: 1, So: 3, Fr: 4; Major Preference Given; Permission of Instructor Required.

Last Updated on MAR-22-1999

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