PSYC276

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PSYC276

Psychology of the Consumer PSYC276 SP

Next Offered in 9798 SP

This course examines the field of consumer behavior, an area of applied psychology which focuses on understanding all aspects of our involvement with the products and services of everyday life. To predict what people will buy, use, or consume, consumer psychologists draw on the array of disciplines: social psychology, research design and analysis, perception/cognition, among others. In this course, some of the relevant social psychological theories and empirical studies that illuminate consumer behavior are explored. Topics such as attitude formation, persuasion, conformity, and leadership are considered. Special emphasis in the course will be placed on how actual companies make use of consumers' opinions to shape products that satisfy their needs and wants.

MAJOR READINGS

To be announced.

EXAMINATIONS AND ASSIGNMENTS

Mid-term and final based on the textbook and supplemental readings, and a small consumer research project.

ADDITIONAL REQUIREMENTS and/or COMMENTS

This is an elective course in Social Psychology. Unless preregistered students attend the first class meeting or communicate directly with the instructor prior to the first class, they will be dropped from the class list. NOTE: Students must still submit a completed Drop/Add form to the Registrar's Office.

COURSE FORMAT: Discussion Lecture

REGISTRATION INFORMATION

Level: UG Credit: 1.00 Gen Ed Area & Dept: SBS PSYC

Prerequisites: PSYC101 or PSYC105 or PSYC260

Last Updated on MAR-10-1997

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