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Academic Year 2001/2002

Psychology of the Consumer
PSYC 276 SP

This course examines the field of consumer behavior, an area of applied psychology that focuses on understanding all aspects of our involvement with the products and services of everyday life. To predict what people will buy, use, or consume, consumer psychologists draw on the array of disciplines: social psychology, research design and analysis, perception/cognition, among others. In this course, some of the relevant social psychological theories and empirical studies that illuminate consumer behavio r are explored. Topics such as attitude formation, persuasion, conformity, and leadership are considered. Special emphasis in the course will be placed on how actual companies make use of consumers' opinions to shape products that satisfy their needs an d wants.

MAJOR READINGS

To be announced.

EXAMINATIONS AND ASSIGNMENTS

Mid-term and final based on the textbook and supplemental readings, and a small consumer research project.

ADDITIONAL REQUIREMENTS and/or COMMENTS

This is an elective course in Social Psychology. Unless preregistered students attend the first class meeting or communicate directly with the instructor prior to the first class, they will be dropped from the class list. NOTE: Students must still submit a completed Drop/Add form to the Registrar's Office.

COURSE FORMAT: Lecture

REGISTRATION INFORMATION

Level: UGRD    Credit: 1    Gen Ed Area Dept: SBS PSYC    Grading Mode: Student Option   

Prerequisites: PSYC101 OR PSYC105 OR PSYC260 Links to Web Resources For This Course.

Last Updated on MAR-19-2002

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